Give your hair the color maintenance it deserves with Cleanse IT Non-Stripping Shampoo. Our unique sulfate free formula works deep on the molecular level to cleanse the hair shaft and roots, resulting in longer lasting color and greater reduction of split ends. Your hair will appear fuller, healthier and more vibrant.

Optical Brighteners™ make brown hair richer, red hair brighter, black hair shinier and blonde hair more true to color by increasing light and color reflection. Improves and enhances all types of permanent and natural hair color.